Why Are Marketing Webinars So Valuable?

When it comes down to marketing your business and your message, there are almost too many options to choose from. Social media has opened up windows of opportunity that a lot of us couldn't imagine a decade ago. The sheer number of businesses on these platforms has saturated their effectiveness. Which is why online marketing webinars have increased participation and more and more companies are utilizing them. But what value or benefit do these marketing webinars really bring? and how do you get started thinking about setting one up?

Offer Knowledge

Genuinely provide information so valuable that they will have no choice but to absorb your teachings and become a devoted follower. The trick is to not come off as if you're trying to sell them something. Keep it informative and focus on your audience as if they are close friends and family members. When you spill the beans in these free marketing webinars, your audience knows you're for real.

Promote Your Business

Until you have an increased demand for your services and webinars, limit your presentations to maybe once a month. There are many free solutions to host your webinar so your wallet won't starve in the process.

Provide solutions to issues that are popular and complex for the average person to wrap their mind around. In order to not only generate this traffic but sustain your following, it's imperative that you find the most ideal ways to serve their needs. Scroll through forums and business articles to spot common challenges in the world of commerce. Even if you have not fully found solutions for these problems, you can host a webinar focused on what has worked best for you thus far.

Generate Traffic

Expand Reach


Digital webinars help expand your reach while offering something fresh and new for your already established audience. According to Sandy Sidhu, you should announce the webinars to your email marketing list, your Facebook friends or use social media ad campaigns to attract new prospects. You should also reuse the information presented in the webinar as a blog post or a new video on your YouTube channel.


Relationship Building


Build rapport and strengthen relationships with your audience. If you're a people person, hosting a webinar is a great way to connect with your audience on a personal level. There's nothing like face to face marketing but can't always be accomplished due to gaps in regional distance. Thanks to online marketing webinars, you can now see and interact with your customers easily and effortlessly.


Converse with your audience and get them engaged. Make them laugh and let them know you're a real person and not just some robot doing the motions in a dark room. Like anyone, it may take a while for your fans to loosen up but do what you can to make them feel comfortable and appreciated.